Who We Are


Welcome to ChiroThrive Practice Solutions—your trusted partner in growing and elevating your Chiropractic practice. Led by Dr. Colin Elkin, a seasoned Chiropractor with over 30 years of experience, we are committed to empowering Chiropractic professionals with the tools, strategies, and support they need to thrive in today’s competitive healthcare environment.

At ChiroThrive, we believe that Chiropractic is not just about treating symptoms—it's about transforming lives through the principle of Chiropractic care. Our mission is to help Chiropractors across the world build sustainable, thriving practices that focus on the vitalistic principles of Subluxation Correction and patient education.


Our Founder – Dr. Colin Elkin


Dr. Colin Elkin is a renowned Chiropractic leader with decades of experience in practice management, mentoring, and consulting. He co-founded one of the most successful Chiropractic practices in Canada with his wife, Dr. Kim Pitblado, serving thousands of patients from 1993 to 2022. Dr. Colin has also inspired over 30 individuals to pursue a career in Chiropractic and has mentored countless Chiropractors throughout his career.

In addition to his clinical practice, Dr. Colin is the CEO of ChiroThrive Practice Solutions, where he combines his expertise in patient management, staff training, and marketing strategies to help other Chiropractors build successful, sustainable practices.

Dr. Colin is passionate about educating Chiropractors and sharing the principles of Chiropractic with the world. He has spoken internationally at Chiropractic seminars, professional conferences, and on various podcasts, sharing his insights and expertise in the field. Dr. Colin is also the co-founder of Delivering Chiropractic with Certainty (DC2), a coaching and consulting service dedicated to helping Chiropractors adopt a vitalistic, cash-based model.


Our Mission

Our mission is simple: To help Chiropractic clinics grow, thrive, and succeed. We do this by providing customized marketing strategies, patient conversion systems, and business development solutions that are tailored to the unique needs of each practice. We believe that by helping you build a practice based on solid principles, we can not only increase patient volume and revenue but also make a profound impact on your community’s health and well-being.

At the heart of everything we do is the belief that Chiropractic care is not just a treatment—it’s a powerful principle that can change lives for the better. Our goal is to help you communicate this principle effectively and educate your patients so they can live a healthier, more fulfilled life.


Why Choose Us?

  • Expert Leadership: Dr. Colin Elkin brings over 30 years of experience in Chiropractic practice management, patient education, and business development.

  • Tailored Solutions: We don’t offer one-size-fits-all strategies. Every practice is unique, and our solutions are customized to meet your specific needs and goals.

  • Proven Results: Our methods are tried and tested. We have helped countless Chiropractic practices increase patient volume, revenue, and long-term success.

  • Passion for Chiropractic: We are deeply passionate about the Chiropractic profession and are committed to helping practices that are focused on principle-based care


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